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- A behavioral approach to organizational innovation adoption (2016)
- A bricolage perspective on service innovation (2017)
- Accessing resources for service innovation - the critical role of network relationships (2014)
- A Corporate social responsibility view on bribery control in business relationships (2015)
- A critical analysis of service ecosystems research: rethinking its premises to move forward (2020)
- Actively crafting customer value or merely representing a solution?: Linking value-based selling to salesperson performance (2013)
- Activity based perspective on organizational innovation adoption (2010)
- Activity system model applied to organizational innovation adoption (2011)
- Actor Engagement in Networks: Defining the Conceptual Domain (2019)
- Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling (2019)
- Aiming at one’s best self – Wellness as a new means for self-branding (2019)
- A Influência da Cocriação de Valor através da Experiência na Percepção de Posicionamento da Marca e no Envolvimento do Consumidor (2011)
- A light in the dark: The benefits of co-production in service failures (2017)
- A Literature Review of Quantitative Persona Creation (2020)
- All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities (2021)
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