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- The Role of Humor in Stories about Business Relationship Ending. (2015)
- The Role of Interactive Applications (2021)
- The Role of Interactive Applications - Discussion About Flexibility in Modern Learning Environments (2024)
- The role of networks in building a higher education brand (2013)
- The role of Nokia in branding Finland. Companies as vectors of nation branding (2010)
- The role of nonprofit brand orientation in the context of an emerging country (2025)
- The role of professional elites in shaping management practice: How the old mentalities condition the adoption of new management ideas (2022)
- The Role of the DMO in Creating Value in EU-funded Tourism Projects (2010)
- The situated construction of the future – A case study of strategy work between partner entrepreneurs (2015)
- The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding?
(Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland) (2016)
Turun yliopiston Tutkimustietojärjestelmän portaali