O2 Muu julkaisu
The business ecosystem approach in B2B marketing – Practitioner perceptions from Finnish business ecosystems
(Presentation at the Industrial Marketing and Purchasing Conference 2024)
Tekijät: Nyström, Anna-Greta; Ramström, Joachim
Konferenssin vakiintunut nimi: Industrial Marketing and Purchasing Conference
Julkaisuvuosi: 2024