A1 Journal article – refereed
Translation Mechanisms of International Market Shaping: The Transformation of St. Petersburg Bread Market from 1997–2007

List of Authors: Valtteri Kaartemo, Elina Pelto
Publisher: Taylor & Francis
Publication year: 2017
Journal: Journal of East-West Business
eISSN: 1528-6959


There is a need to understand how indigenous markets transform following
foreign entry. We refer to this transformation as international market shaping—the
progression of a set of cross-border activities that contribute to changes in
economic exchange. Building on the markets-as-practice literature and an
explorative longitudinal single-case study conducted in the St. Petersburg
bread market (1997–2007), we study international market-shaping mechanisms that
translate a foreign company’s idea of a market into market practices. We contribute
to the literature by identifying four translation mechanisms of international
market shaping: advice, demonstration, requirements and management mobility.

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Last updated on 2019-15-03 at 11:15