The article analyses representations of maritime archaeology in 136 newspaper articles published in Helsingin Sanomat and Hufvudstadsbladet between 2017 and 2020. In both newspapers, maritime archaeology is dominantly represented through underwater (nautical) source material. This corresponds with the focus in Finnish maritime archaeological research where sites and materials situated on land receive less attention. Following on from these observations, it is argued that the maritime cultural heritage on land remains an untapped research potential. As increasingly attractive tokens of maritime heritage on land, special attention is paid to the phenomenology of lighthouses.