Multi-Stakeholder Engagement in Agile Service Platform Co-Creation




Pohjola T., Grönman J., Viljanen J.

Marko Koricic et al.

International Convention on Information, Communication and Electronic Technology

2021

International Convention on Information and Communication Technology, Electronics and Microelectronics

2021 44th International Convention on Information, Communication and Electronic Technology (MIPRO)

International Convention on Information, Communication and Electronic Technology

1398

1403

978-1-6654-4761-4

978-953-233-101-1

2623-8764

DOIhttps://doi.org/10.23919/MIPRO52101.2021.9596665



In the recent decade, the concept of Smart Tourism Destination (STD) has emerged to represent both a strategic aim to develop sustainable competitive advantages for tourism destinations or wider regions, and a managerial approach and dimensions to enhance data-driven development to measure and apply smart technologies for competitive and inclusive change in a tourism ecosystem. In tourism destination development globally, the aim for sustainable digital transformation in low-productivity business sectors is one of the key drivers for smart tourism and smart destination development. More recently, the global Covid-19 pandemic has given a boost to touchless, digital and green tourism development initiatives in the EU and worldwide. To advance sustainable digital transformation with agile methods in STD development, a systemic service platform approach and agile prototyping with smart emerging technologies, (eg. with AI, IoT, Augmented & Virtual Reality, 5G and Robotics), and multi-stakeholder co-creation is needed to engage key tourism industry ecosystem representatives. This conceptual paper advocates that open-source solutions combined with comprehensive multi-stakeholder co-creation aid in prototyping a systemic digital platform solution for smart tourism destinations. The paper concludes with an illustration of a conceptual model of service platform development for smart destinations, utilizing network co-creation with quadruple-helix stakeholders for sustainable regional impacts.



Last updated on 2024-26-11 at 20:19