A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
A gentler structure to life: co-creation in branding a cultural route
Tekijät: Lemmetyinen Arja, Nieminen Lenita, Aalto Johanna
Kustantaja: Palgrave Macmillan
Julkaisuvuosi: 2021
Journal: Place Branding and Public Diplomacy
Tietokannassa oleva lehden nimi: PLACE BRANDING AND PUBLIC DIPLOMACY
Lehden akronyymi: PLACE BRANDING PUBLI
Vuosikerta: 17
Aloitussivu: 268
Lopetussivu: 277
Sivujen määrä: 10
ISSN: 1751-8040
eISSN: 1751-8059
DOI: https://doi.org/10.1057/s41254-021-00215-5
Verkko-osoite: https://link.springer.com/article/10.1057/s41254-021-00215-5
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/58942007
The study explores how a cultural route supports the identity of a place. The study applies co-creative and identity-based place-branding theory and advances research on the significant role of culture when various actors identify with the brand of a place. Moreover, cultural sustainability is seen as a form of meta-narrative that frames the symbiosis of a place brand and its cultural values. Contributing to the previous research on branding a cultural route, this study discusses the value of a person (an architect) to the branding of a cultural route. The study also contributes to place-branding theory by linking the discourse on architectural heritage and branding an emerging cultural route. We used a single and critical case approach focusing on one of the sites representing a group of cities involved in the branding of the Alvar Aalto cultural route. Various qualitative research methods including interviews and publicly available material were utilized. The study presents empirical findings on branding an emergent cultural route. As a key theoretical contribution, the study shows how the culture and image of an individual site are expressed in the cohesive brand identity of that cultural route. Communication and co-creation are revealed to be prerequisites of efficient collaboration.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
