A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Co-creation in Macrotask Knowledge Work on Online Labor Platforms

Julkaisun tekijät: Seppänen Laura, Spinuzzi Clay, Poutanen Seppo, Alasoini Tuomo

Kustantaja: VIA University College

Paikka: Aalborg

Julkaisuvuosi: 2021

Journal: Nordic Journal of Working Life Studies

Lehden akronyymi: NJWLS

Volyymi: 11

Julkaisunumero: 2

eISSN: 2245-0157

Verkko-osoite: https://tidsskrift.dk/njwls/article/view/123166/170221


Nordic working life studies have mostly focused on the precarious aspects of work mediated via online labor platforms. We follow a different approach and examine the potential of such work to benefit professionals by enhancing their job quality and learning. This qualitative, practice-based study applies the concept ‘co-creation’ to examine how a social form of creating value takes place in Upwork macrotask projects. It then investigates how platform features shape opportunities for co-creation. The data comprise interviews of 15 freelancers residing in Finland. The findings sug-gest that co-creation is possible in macrotask projects, but the platform does not seem to actively support co-creation. This paper provides insights into the discussion of job quality at platform work and how co-creation on platforms might be developed to support the Nordic labor market model.

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Last updated on 2021-24-06 at 08:21