Editorial: Introducing interdisciplinary research in Industrial Marketing Management




Markovic Stefan, Jaakkola Elina, Lindgreen Adam, Di Benedetto C. Anthony

PublisherELSEVIER SCIENCE INC

2021

Industrial Marketing Management

INDUSTRIAL MARKETING MANAGEMENT

IND MARKET MANAG

93

A1

A3

3

0019-8501

1873-2062

DOIhttps://doi.org/10.1016/j.indmarman.2021.01.017(external)



Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar problems, methods, and theories over time. To break down these silos, Industrial Marketing Management introduces a new format of special issues focusing on interdisciplinary research, steered by two new associate editors: Elina Jaakkola and Stefan Markovic. The intention is to publish these interdisciplinary issues on a regular basis, each calling for novel applications of particular topics, concepts, theories, and/or methods from disciplines outside B2B research. The main aim of the interdisciplinary issues is to broaden the scope and potency of B2B research. Scholars from the B2B domain and other disciplines are invited to suggest interdisciplinary topics and themes that could be researched in the B2B sphere and that would be worthy of a journal issue.



Last updated on 2024-26-11 at 20:17