B1 Vertaisarvioimaton kirjoitus tieteellisessä lehdessä
Editorial: Introducing interdisciplinary research in Industrial Marketing Management
Tekijät: Markovic Stefan, Jaakkola Elina, Lindgreen Adam, Di Benedetto C. Anthony
Kustantaja: ELSEVIER SCIENCE INC
Julkaisuvuosi: 2021
Journal: Industrial Marketing Management
Tietokannassa oleva lehden nimi: INDUSTRIAL MARKETING MANAGEMENT
Lehden akronyymi: IND MARKET MANAG
Vuosikerta: 93
Aloitussivu: A1
Lopetussivu: A3
Sivujen määrä: 3
ISSN: 0019-8501
eISSN: 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2021.01.017
Tiivistelmä
Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar problems, methods, and theories over time. To break down these silos, Industrial Marketing Management introduces a new format of special issues focusing on interdisciplinary research, steered by two new associate editors: Elina Jaakkola and Stefan Markovic. The intention is to publish these interdisciplinary issues on a regular basis, each calling for novel applications of particular topics, concepts, theories, and/or methods from disciplines outside B2B research. The main aim of the interdisciplinary issues is to broaden the scope and potency of B2B research. Scholars from the B2B domain and other disciplines are invited to suggest interdisciplinary topics and themes that could be researched in the B2B sphere and that would be worthy of a journal issue.
Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar problems, methods, and theories over time. To break down these silos, Industrial Marketing Management introduces a new format of special issues focusing on interdisciplinary research, steered by two new associate editors: Elina Jaakkola and Stefan Markovic. The intention is to publish these interdisciplinary issues on a regular basis, each calling for novel applications of particular topics, concepts, theories, and/or methods from disciplines outside B2B research. The main aim of the interdisciplinary issues is to broaden the scope and potency of B2B research. Scholars from the B2B domain and other disciplines are invited to suggest interdisciplinary topics and themes that could be researched in the B2B sphere and that would be worthy of a journal issue.
Turun yliopiston Tutkimustietojärjestelmän portaali