Unpacking the Difference Between Digital Transformation and IT-Enabled Organizational Transformation
: Wessel Lauri, Baiyere Abayomi, Ologeanu-Taddei Roxana, Cha Jonghyuk, Jensen Tina Blegind
Publisher: Association for Information Systems
: 2021
: Journal of the Association for Information Systems
: JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS
: J ASSOC INF SYST
: 22
: 1
: 102
: 129
: 28
: 1536-9323
DOI: https://doi.org/10.17705/1jais.00655
: https://research.utu.fi/converis/portal/detail/Publication/53389844
Although digital transformation offers a number of opportunities for today's organizations, information systems scholars and practitioners struggle to grasp what digital transformation really is, particularly in terms of how it differs from the well-established concept of information technology (IT)-enabled organizational transformation. By integrating literature from organization science and information systems research with two longitudinal case studies-one on digital transformation, the other on IT-enabled organizational transformation-we develop an empirically grounded conceptualization that sets these two phenomena apart. We find that there are two distinctive differences: (1) digital transformation activities leverage digital technology in (re)defining an organization's value proposition, while IT-enabled organizational transformation activities leverage digital technology in supporting the value proposition, and (2) digital transformation involves the emergence of a new organizational identity, whereas IT-enabled organizational transformation involves the enhancement of an existing organizational identity. We synthesize these arguments in a process model to distinguish the different types of transformations and propose directions for future research.
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