D1 Professional blog post

The Future of Tourism Rests on Softer Skills;




AuthorsLaitio, Kirsi; de Andrés González, Olena

PublisherTurun yliopisto

Publication year2026

Journal: Leads-blogi

Issue14.5.2026

Publication's open availability at the time of reportingOpen Access

Publication channel's open availability Open Access publication channel

Web address https://sites.utu.fi/leads/the-future-of-tourism-rests-on-softer-skills/


Abstract

Expectations and demands on tourism have changed substantially over the past decades. In particular, the importance of social skills, accessibility and inclusiveness has increased. Our interaction skills and practices can make the travel experience to be good and pleasant or poor and disagreeable, from empathetically greeting guests to ensuring that services are accessible to all on an equal basis. This article explores how strong interpersonal skills and inclusive practices work conjointly to create welcoming, respectful, and rewarding journeys for everyone involved.



Keywords:
matkailuSocial skillssoft skillssosiaaliset taidotTourismTourism experience



Last updated on 22/05/2026 11:28:46 AM