AIToys : A Conceptual Definition and Future Research Agenda;




Heljakka, Katriina; Ihamäki, Pirita

Tareq Z. Ahram, Tareq Z.; Kalra, Jay; Karwowski, Waldemar

International Conference on Applied Human Factors and Ergonomics

PublisherAHFE International

2025

 AHFE International

Artificial Intelligence and Social Computing 2025 : Proceedings of the 16th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Orlando, Florida, USA, 26-30 July 2025

AHFE Open Access

163

163

67

78

978-1-964867-39-7

2771-0718

DOIhttps://doi.org/10.54941/ahfe1006037

http://doi.org/10.54941/ahfe1006037

https://research.utu.fi/converis/portal/detail/Publication/515913440



This paper introduces the conceptual definition of AIToys, which expands on IoToys to incorporate AI capabilities. AIToys are envisioned as life-long play partners with life-wide implications in play across leisure, learning, and work life. They range from educational robots to anthropomorphized or zoomorphized social and conversational companions, exemplifying the growing robotification of toy play across generations. We explore the concept of AIToys through fictional stories, theoretical perspectives, and toy industry offerings, representing the recent evolution of IoToys, namely AIToys. These toys can learn from our behavior and adapt to how we interact, and each has a persuasion strategy to provoke emotional responses. Our research aims to define the characteristics of AIToys, identify current challenges demanding more research, and propose development directions for sustainable and ethically responsible AIToy design.



AI integrationAIToysDigital playIoToysRobotificationSpeculative Toy FictionSustainable design

Last updated on 25/03/2026 03:42:57 PM