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Business communication needs: A multicultural perspective
Tekijät: Goby Valerie Priscilla
Kustantaja: Sage
Julkaisuvuosi: 2007
Journal: Journal of Business and Technical Communication
Tietokannassa oleva lehden nimi: Journal of Business and Technical Communication
Lehden akronyymi: J BUS TECH COMMUN
Vuosikerta: 21
Numero: 4
Aloitussivu: 425
Lopetussivu: 437
Sivujen määrä: 13
ISSN: 10506519 15524574
DOI: https://doi.org/10.1177/1050651907304029
Verkko-osoite: https://api.elsevier.com/content/abstract/scopus_id/34548395952
Tiivistelmä
How should we teach international business communication? What role can multiculturalism play in the business communication classroom? Can we identify a set of business communication requirements that are valid across different cultures? This article enters this discussion by presenting a small empirical study of the business communication needs expressed by postgraduate students in a North Cyprus university and comparing it to similar studies conducted in the United States and Singapore. The findings reveal some interesting correspondences between the needs expressed by students in these different countries. In addition, the multicultural environment of the North Cyprus university studied suggests that multicultural interaction increases students' sensitivity to the need for a nonethnocentric approach to international communication. The findings also indicate that respondents in multicultural settings may be more inclined to engage in groupthink because of their heightened awareness of cultural differences and their wish to avoid conflict.
How should we teach international business communication? What role can multiculturalism play in the business communication classroom? Can we identify a set of business communication requirements that are valid across different cultures? This article enters this discussion by presenting a small empirical study of the business communication needs expressed by postgraduate students in a North Cyprus university and comparing it to similar studies conducted in the United States and Singapore. The findings reveal some interesting correspondences between the needs expressed by students in these different countries. In addition, the multicultural environment of the North Cyprus university studied suggests that multicultural interaction increases students' sensitivity to the need for a nonethnocentric approach to international communication. The findings also indicate that respondents in multicultural settings may be more inclined to engage in groupthink because of their heightened awareness of cultural differences and their wish to avoid conflict.
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