Humans of the European Data Economy Ecosystem - What Do They Demand from a Fair Data Economy?
: Rantanen Minna M., Koskinen Jani
: David Kreps, Taro Komukai, T. V. Gopal, Kaori Ishii
: International Conference on Human Choice and Computers
: Cham
: 2020
: IFIP Advances in Information and Communication Technology
: Human-Centric Computing in a Data-Driven Society: 4th IFIP TC 9 International Conference on Human Choice and Computers
: 590
: 327
: 339
: 978-3-030-62802-4
: 978-3-030-62803-1
DOI: https://doi.org/10.1007/978-3-030-62803-1_26
: https://research.utu.fi/converis/portal/detail/Publication/51138258
Personal data has become a commodity that can be used to create more
value and growth in business within the data economy ecosystems.
Although individuals are part of these ecosystems, they and their needs
and demands are often neglected in the research and practices. In this
study, we thematically analyse the demands of Europeans from Finland,
France, Germany and the Netherlands (n = 4,792). The results show that
the Europeans demand more transparent communication and ways to be
active parts of the European data economy in the order it to be fair. We
suggest that there is a need for more transparent deliberation in order
to grant the humans of the European data economy what they want so that
it can be fair.
