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Online purchases in an Infocomm sophisticated society




TekijätGoby Valerie Priscilla

KustantajaMary Ann Liebert, Inc.

Julkaisuvuosi2006

Lehti:Cyberpsychology and Behavior

Tietokannassa oleva lehden nimiCYBERPSYCHOLOGY & BEHAVIOR

Lehden akronyymiCYBERPSYCHOL BEHAV

Vuosikerta9

Numero4

Aloitussivu423

Lopetussivu431

Sivujen määrä9

ISSN1094-9313

DOIhttps://doi.org/10.1089/cpb.2006.9.423


Tiivistelmä
This paper presents a preliminary investigation of attitude and intention in relation to online shopping in Singapore. Singaporeans display high levels of Infocomm proficiency, the result of many intense government initiatives to transform the country into an Intelligent Community. Does this Internet embracing environment enhance attitude and intention to online shopping? This study considers the links between personal consequences, subjective norms, behavioral control, and personal innovativeness with attitude and intention among Singaporeans. It uses a model based on the Theory of Planned Behavior and makes some initial comparisons of its findings with those of existing studies. The effects of behavioral control and intention on actual purchase behavior are not investigated. Findings permit the tentative proposition that level of Infocomm knowledge impacts on attitude and intention.



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