A1 Refereed original research article in a scientific journal
Online purchases in an Infocomm sophisticated society
Authors: Goby Valerie Priscilla
Publisher: Mary Ann Liebert, Inc.
Publication year: 2006
Journal: Cyberpsychology and Behavior
Journal name in source: CYBERPSYCHOLOGY & BEHAVIOR
Journal acronym: CYBERPSYCHOL BEHAV
Volume: 9
Issue: 4
First page : 423
Last page: 431
Number of pages: 9
ISSN: 1094-9313
DOI: https://doi.org/10.1089/cpb.2006.9.423
Abstract
This paper presents a preliminary investigation of attitude and intention in relation to online shopping in Singapore. Singaporeans display high levels of Infocomm proficiency, the result of many intense government initiatives to transform the country into an Intelligent Community. Does this Internet embracing environment enhance attitude and intention to online shopping? This study considers the links between personal consequences, subjective norms, behavioral control, and personal innovativeness with attitude and intention among Singaporeans. It uses a model based on the Theory of Planned Behavior and makes some initial comparisons of its findings with those of existing studies. The effects of behavioral control and intention on actual purchase behavior are not investigated. Findings permit the tentative proposition that level of Infocomm knowledge impacts on attitude and intention.
This paper presents a preliminary investigation of attitude and intention in relation to online shopping in Singapore. Singaporeans display high levels of Infocomm proficiency, the result of many intense government initiatives to transform the country into an Intelligent Community. Does this Internet embracing environment enhance attitude and intention to online shopping? This study considers the links between personal consequences, subjective norms, behavioral control, and personal innovativeness with attitude and intention among Singaporeans. It uses a model based on the Theory of Planned Behavior and makes some initial comparisons of its findings with those of existing studies. The effects of behavioral control and intention on actual purchase behavior are not investigated. Findings permit the tentative proposition that level of Infocomm knowledge impacts on attitude and intention.
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