A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Visualising a "good game": analytics as a calculative engine in a digital environment
Tekijät: Lassila EM, Moilanen S, Jarvinen JT
Kustantaja: EMERALD GROUP PUBLISHING LTD
Julkaisuvuosi: 2019
Journal: Accounting, Auditing and Accountability Journal
Tietokannassa oleva lehden nimi: ACCOUNTING AUDITING & ACCOUNTABILITY JOURNAL
Lehden akronyymi: ACCOUNT AUDIT ACCOUN
Vuosikerta: 32
Numero: 7
Aloitussivu: 2142
Lopetussivu: 2166
Sivujen määrä: 25
ISSN: 0951-3574
DOI: https://doi.org/10.1108/AAAJ-11-2017-3252
Verkko-osoite: https://doi.org/10.1108/AAAJ-11-2017-3252
Tiivistelmä
Purpose The purpose of this paper is to concern the use of analytics as a calculative engine enabling coordination and control for the development process in a creative digital business environment. Design/methodology/approach This research employs an explorative field study approach, using interview data from professionals working with free-to-play mobile game development. Drawing on the concepts of cycles of accumulation, accounting as an engine and mediating instruments, this study examines how organisational actors using the analytics in a digital business environment participate in the data generation that accumulates knowledge about and new insights into the desired outcome. Findings The real-time metrics provided the means for organisational actors to continually monitor, visualise and if necessary intervene in the creative "good game" development process. Timely quantification and visualisation of user actions, collected as digital traces, enhanced the cycle of information accumulation. This new knowledge resulted in a desire for improvement and perfection, which directed the actions towards the organisational objectives. Originality/value This study furthers our understanding of the performativity of accounting as an engine and the user behavioural data trace as its "fuel" in a digital product development. It highlights the role of analytics as a "fact-generating" device, capable of transforming the raw user behavioural data, the fuel, into powerful explanations through visualisations of ideals. The real-time metrics, understood as mediating instruments, enable the generation of new insights and accumulation of knowledge guiding the further development towards the desired outcome, the "good game".
Purpose The purpose of this paper is to concern the use of analytics as a calculative engine enabling coordination and control for the development process in a creative digital business environment. Design/methodology/approach This research employs an explorative field study approach, using interview data from professionals working with free-to-play mobile game development. Drawing on the concepts of cycles of accumulation, accounting as an engine and mediating instruments, this study examines how organisational actors using the analytics in a digital business environment participate in the data generation that accumulates knowledge about and new insights into the desired outcome. Findings The real-time metrics provided the means for organisational actors to continually monitor, visualise and if necessary intervene in the creative "good game" development process. Timely quantification and visualisation of user actions, collected as digital traces, enhanced the cycle of information accumulation. This new knowledge resulted in a desire for improvement and perfection, which directed the actions towards the organisational objectives. Originality/value This study furthers our understanding of the performativity of accounting as an engine and the user behavioural data trace as its "fuel" in a digital product development. It highlights the role of analytics as a "fact-generating" device, capable of transforming the raw user behavioural data, the fuel, into powerful explanations through visualisations of ideals. The real-time metrics, understood as mediating instruments, enable the generation of new insights and accumulation of knowledge guiding the further development towards the desired outcome, the "good game".
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