This article aims to map the information-seeking habits of population
groups in a digital economy. The growing use of technologies in the
modern online era has increased the availability of information
regarding services and items through user-generated content and
applications. However, the potential for leverage through ICTs may not
be evenly distributed across different consumer segments. We use
population-level survey data used as the basis for the official
statistics in Finland to find differences according to gender, age
cohort, education, income and residential area. The results show that
Finns are active in using different channels of information acquisition.
We found significant differences in how information is obtained between
population groups. Men and younger cohorts are more accustomed to using
a variety of services and sources for seeking out information. The
results also highlighted educational differences that have been rooted
in the Finnish information society. Using a nationally representative
data, the article points out digital inequalities linked to potential
differences in consumer benefits.