The rapid development of information communication technologies and the
diverse value co-creation processes are affecting and enhancing the
interactive processes between actors in dynamic networks and e-tourism.
To understand the conceptual development of value co-creation and how
technology creates new opportunities to facilitate and enhance
experiences within a tourism system, this chapter provides an overview
of the literature aiding the understanding of co-creation in a context
of dynamic networks and e-tourism. Co-creative processes for value
creation are increasingly adopted to create and enhance engaging and
meaningful service experiences, and complex tourism networks operate
dynamically to facilitate the actor interactions, dialogue, and
learning. Recognizing the significance of co-creation, the concluding
integrative framework builds on the conceptual shift from
service-dominant to customer-dominant logic promoting the central role
of the customer in the value creation and tourism experience processes.
Future developments are discussed in relation to the increasing and
widespread use of ICT constituting e-tourism development, which is
transforming the dynamic networks moving them toward digitally augmented
smart interconnectivity and deeper value co-creation.