The main aim of the project was to develop, test and evaluate differentiated and personalizedstrategies for fostering reading for pleasure for children aged 9 to 12 that would be based on the previously conceived typology (i.e. the reading profiles) of these young students, and carried out by trained reading motivators – public librarians. The project was set up as a collaboration of academic/research institutions, public libraries and primary schools. The core project team consisted of an interdisciplinary group of experts, coming from the fields of sociology, library and book studies, psychology, methodology, pedagogy, children’s literature and literacy.