A4 Refereed article in a conference publication
Strengths and Weaknesses of Persona Creation Methods: Outlining Guidelines for Novice and Experienced Users and Opportunities for Digital Innovations
Authors: Jansen Bernard J., Jung Soon-Gyo, Salminen Joni, Guan Kathleen W., Nielsen Lene
Editors: Bui Tung X.
Conference name: Hawaii International Conference on System Sciences
Publication year: 2021
Book title : The proceedings of the 54th Hawaii International Conference on System Sciences 2021
First page : 4971
Last page: 4980
ISBN: 978-0-9981331-4-0
ISSN: 2572-6862
DOI: https://doi.org/10.24251/HICSS.2021.604
Web address : http://hdl.handle.net/10125/71222
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/50746897
Persona is a technique for enhancing user understanding and improving
the user-centered design of digital products. Persona creation has
traditionally been divided into Qualitative, Quantitative, and Mixed
Methods approaches. However, no literature systematically contrasts the
strengths and weaknesses of these approaches. We review the literature
to map the strengths and weaknesses of these approaches and evaluate the
potential of personas for the domain of digital innovation. We provide
insights for better creation and use of personas by both researchers and
practitioners, especially those that are new to personas, deploying
personas in a new domain, or familiar with only one of the persona
creation approaches.
Downloadable publication This is an electronic reprint of the original article. |  |
