How do we know what is right? And why does such knowledge matter to organizational scholars? The purpose of this conceptual paper is to address the human pursuit of truthfulness, particularly the feeling of rightness as a mode of knowing related to this striving – while acknowledging that the realm of values and ethics, and more specifically, knowledge about moral truths is elusive, in fact, questionable. Theoretically, the paper builds on Viktor Frankl’s logotheory and on the thinking of the 20^th century early phenomenologists, especially Max Scheler, from whom Frankl adopted the realist form of phenomenology. Building on the logotheoretic view of human nature, axiology, and broad knowledge-base, this paper proposes a conceptual framework for the subjective experience of rightness and distinguishes between vertical and horizontal feelings of rightness. It argues that only the vertical feeling of rightness concerns the intuitive mode knowing related to truthfulness. Logotheory is meta-psychological theory combining being human and meaningful existence.