A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Demographics do not matter? : Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas
Tekijät: Kaate, Ilkka; Salminen, Joni; Jung, Soon-Gyo; Santos, Joao; Aldous, Kholoud; Häyhänen, Essi; Azem, Jinan; Bernard, J Jansen
Kustantaja: Elsevier
Kustannuspaikka: LONDON
Julkaisuvuosi: 2025
Journal: International Journal of Human-Computer Studies
Tietokannassa oleva lehden nimi: International Journal of Human-Computer Studies
Lehden akronyymi: INT J HUM-COMPUT ST
Artikkelin numero: 103548
Vuosikerta: 202
Sivujen määrä: 14
ISSN: 1071-5819
eISSN: 1095-9300
DOI: https://doi.org/10.1016/j.ijhcs.2025.103548
Verkko-osoite: https://doi.org/10.1016/j.ijhcs.2025.103548
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/477691407
Demographics are considered foundational information in most persona profiles. However, the effect of persona ethnicity and gender on designers' identification with the persona has limited evaluation in the human-computer interaction literature. We conducted a study with 64 professional designers from the United States, Indian, Korean, and Mexican nationalities to investigate the effects of AI-generated persona ethnicity and gender on persona identification. The personas were created using Generative AI in the persona narratives and the persona video creation. The contribution of this work is that, against assumptions, neither persona ethnicity nor gender play a major role in persona identification among designers with different ethnic backgrounds. While there were some insinuations of ethnicity and gender in the open-ended feedback from the designers, the emergent qualitative themes describing persona identification were overwhelmingly universal and applicable regardless of ethnicity or gender. This implies that professional designers can effectively use personas with different demographic backgrounds, and effects of demographic attributes in personas leading to stereotyping are less impactful than presumed.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
