The starting point of the Maisa project is natural and cultural landscape. Productized landscape seems to be a growing attraction among domestic and international visitors. It has become highly necessary to explore new areas, and focus on rural entrepreneurs, who are operating on their home field, near the villages and private land, where public operators, like natural parks, are not able to extend their services.

We piloted several products for private nature tourism actors during the project. The co-creation, testing, analyzing and finalizing process resulted a conclusion, that such a process illuminates the local socio-cultural sustainability. It negotiates the local limits of sustainability, explores the mundane sustainability practices, maps connections between people, landscape and business, and weaves new networks. The feedback from pilot customers and participating entrepreneurs indicates, that the project enhanced and triggered willingness in capacity building for landscape-based tourism.