A1 Refereed original research article in a scientific journal
Ambivalent aspirations: Young women negotiating postfeminist subjectivity in media work
Authors: Emma Lamberg
Publisher: SAGE PUBLICATIONS LTD
Publication year: 2020
Journal: European Journal of Cultural Studies
Journal name in source: EUROPEAN JOURNAL OF CULTURAL STUDIES
Journal acronym: EUR J CULT STUD
Article number: ARTN 1367549420935896
Number of pages: 18
ISSN: 1367-5494
eISSN: 1460-3551
DOI: https://doi.org/10.1177/1367549420935896
Web address : https://doi.org/10.1177/1367549420935896
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/49259753
This article contributes to the critical literature on postfeminist articulations of young women as ideal subjects of aspiration and meritocracy by focussing on young women's lived experiences and ways of navigating the contradictory effects of these articulations. Drawing on ethnographic research on the creative and cultural industries in Finland, the article examines how women aspiring to careers in the media field negotiate postfeminist and neoliberal enticements to inhabit the position of an aspirational subject. The findings indicate that young women's responses to these enticements are more complex than is often assumed in theories emphasising the regulatory power of neoliberal and postfeminist cultural scripts. It is argued that young women recognise the ideological invitations of postfeminist 'aspiration scripts', but they respond to these interpellations in ways imbued with ambivalence and simultaneously characterised by compliance and criticism.
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