Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1)

Ambivalent aspirations: Young women negotiating postfeminist subjectivity in media work

Julkaisun tekijät: Emma Lamberg


Julkaisuvuosi: 2020

Journal: European Journal of Cultural Studies

Tietokannassa oleva lehden nimi: EUROPEAN JOURNAL OF CULTURAL STUDIES

Lehden akronyymi: EUR J CULT STUD

Sivujen määrä: 18

ISSN: 1367-5494

eISSN: 1460-3551



Rinnakkaistallenteen osoite:

This article contributes to the critical literature on postfeminist articulations of young women as ideal subjects of aspiration and meritocracy by focussing on young women's lived experiences and ways of navigating the contradictory effects of these articulations. Drawing on ethnographic research on the creative and cultural industries in Finland, the article examines how women aspiring to careers in the media field negotiate postfeminist and neoliberal enticements to inhabit the position of an aspirational subject. The findings indicate that young women's responses to these enticements are more complex than is often assumed in theories emphasising the regulatory power of neoliberal and postfeminist cultural scripts. It is argued that young women recognise the ideological invitations of postfeminist 'aspiration scripts', but they respond to these interpellations in ways imbued with ambivalence and simultaneously characterised by compliance and criticism.

Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.

Last updated on 2022-07-04 at 18:40