Purpose This comprehensive study aims to investigate how gender, technology and education policies combine to interact within a contemporary academic environment that is impacted by market dynamics.

Design/methodology/approach The research gave an exploratory qualitative study on the 33 respondents' experiences, perceptions and challenges that relates to technofeminist within the context of marketized Nigerian universities with the use of open-ended interviews, focus groups and document analysis data collection methods.

Findings The findings contribute to broader discussions in gender studies and management research by demonstrating the value of integrating feminist ethics into technology and design education. The study highlights how technofeminist pedagogy can transform teaching practices, challenge traditional gender norms and support the creation of more equitable and inclusive academic environments.

Research limitations/implications This study provided how technofeminist pedagogy can challenge gender biases reinforced by neoliberal educational practices to contribute and lead to the implementation of a more inclusive academic environments.

Practical implications This research offers practical recommendations for implementing technofeminist pedagogy in higher education. It provides a roadmap for lecturers and administrators in Nigerian universities to promote gender equity and inclusiveness that aligns with the goals of gender management to influence and progress current and future research.

Originality/value This study shows how technofeminist pedagogy can challenge gender biases reinforced by neoliberal educational practices, contributing to a more inclusive academic environment. Furthermore, this study acknowledges the complexities of assigning numbers to participants in a technofeminist research framework. While numbering provides clarity given the sample size, it is important to recognize that it may not fully align with the humanizing focus of technofeminist research. The authors acknowledge this limitation and consider alternative approaches for future research, such as the use of pseudonyms to maintain participant identity while ensuring clarity.