A1 Refereed original research article in a scientific journal
Online Fundraising and Social Divisions
Authors: Cyrek, Barbara; Peltonen, Jenna
Publisher: POLSKIE TOWARZYSTWO SOCJOLOGICZNE-POLISH SOCIOLOGICAL ASSOC
Publishing place: WARSAW
Publication year: 2025
Journal: Polish Sociological Review
Journal name in source: POLISH SOCIOLOGICAL REVIEW
Journal acronym: POL SOCIOL REV
Issue: 229
Number of pages: 114
ISSN: 1231-1413
DOI: https://doi.org/10.26412/psr229.05
Web address : https://doi.org/10.26412/psr229.05
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/491648111
The global village of networked relationships implies the digitalization of community activities. An example of cultural mobilization that has recently migrated to the Internet is fundraising. Contemporary fundraising platforms enable financing usually combined with communication: asynchronous or quasi-synchronous. Supporting specific goals, individuals or groups can be a tool for building a multiplatform social identity-in particular thanks to the possibility of sharing information about fundraising and discussing them in interactive media. Digitalized financing is gaining dynamics, which can become a practice of building social divisions and fueling hatred. Against the background of Social Identity Theory, this article focuses on distortions of fundraising culture. Drawing on examples from Finland and Poland, this article takes up the characteristics of the negative dimension of fundraising.
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