A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Young consumers’ brand distrust model: Understanding the antecedents of young consumers’ distrust of brands
Tekijät: Tuominen, Jesse; Sormanen, Niina; Hietajärvi, Lauri; Luoma-aho, Vilma; Wilska, Terhi-Anna
Kustantaja: Elsevier BV
Kustannuspaikka: NEW YORK
Julkaisuvuosi: 2025
Journal: Journal of Business Research
Tietokannassa oleva lehden nimi: Journal of Business Research
Lehden akronyymi: J BUS RES
Artikkelin numero: 115250
Vuosikerta: 190
Sivujen määrä: 13
ISSN: 0148-2963
eISSN: 1873-7978
DOI: https://doi.org/10.1016/j.jbusres.2025.115250
Verkko-osoite: https://doi.org/10.1016/j.jbusres.2025.115250
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/491475663
Consumer research has shown that brands benefit from consumers' trust in them. However, although consumers' distrust of brands can accordingly have harmful effects on brands, the antecedents of young consumers' brand distrust are not entirely clear. This study proposes a model for young consumer's brand distrust antecedents based on the integration of our findings and prior research. Manual coding and latent Dirichlet allocation were utilized to analyze online research panel participants' open-ended responses on what makes them distrust brands on social media. Our examination revealed several antecedents of young consumers' brand distrust in the context of social media, such as reputation issues, advertising issues, impression management, and commercial collaboration. This study significantly contributes to consumer research by addressing the understudied topic of what makes young consumers distrust brands within the social media context.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
Julkaisussa olevat rahoitustiedot:
This work was supported by the [The Academy of Finland] under Grant [320370] and [The Strategic Research Council] under Grant [327237].
