Christmas markets evoke joyful, emotional, and nostalgic impressions to just about everyone. But what about the people behind the booths? Through semi-structured interviews with six sellers and a market organizer in Finland, we apply an interpretive phenomenological analysis (IPA) approach to illustrate that positive and detrimental effects on hedonic and eudaimonic well-being co-exist, addressing both physical and emotional stressors of entrepreneurs when selling at Christmas markets. Also, the results showcase well-being trade-offs that bring the sense of fulfillment when doing entrepreneurial activities. This study contributes to entrepreneurship well-being research and research concerning societal implications
to the market seller community.