Institutional work by market-shaping public actors




Valtteri Kaartemo, Suvi Nenonen, Charlotta Windahl

PublisherEmerald

2020

Journal of Service Theory and Practice

35

2055-6225

DOIhttps://doi.org/10.1108/JSTP-08-2019-0176

https://www.emerald.com/insight/content/doi/10.1108/JSTP-08-2019-0176/full/html

https://research.utu.fi/converis/portal/detail/Publication/48715270



Abstract

Purpose

This study aims to identify institutional work mechanisms that public actors employ in market shaping.

Design/methodology/approach

The paper uses an abductive theorizing process, combining a literature review with an empirical exploration of three different market-shaping contexts.

Findings

The study identifies 20 granular mechanisms of institutional work that market-shaping public actors employ. These mechanisms are all potentially employable in creating, maintaining or disrupting markets. Institutional work vis-à-vis individual institutions may differ in direction from the institutional work vis-à-vis the market system. Public actors are not a homogeneous group but may have different values and support competing institutional logics even when operating in the same market.

Research limitations/implications

The empirical data were limited to three cases in three small open economies. Data collected from other markets and with other methods would provide more rigorous insight into market-shaping public actors.

Practical implications

The findings revealed institutional work mechanisms that public actors can use to shape markets. Companies wanting to engage public actors in market shaping should be aware of the values and institutional logics that influence market-shaping public actors.

Originality/value

The paper unites and expands on the scattered knowledge regarding institutional work in market shaping. It illuminates and dissects the role of public actors in market shaping, challenging the reactive stance that is often assigned to them. The study provides a better understanding of how conflicting market views affect markets. It also brings insights into the interplay between market-shaping actions and the multiple levels of market systems.


Last updated on 2024-26-11 at 23:31