A4 Refereed article in a conference publication
Understanding the Social Media Use in Tourism: An Affordance Perspective
Authors: Long Ting
Editors: Mirella Cacace, Raija Halonen, Hongxiu Li, Thao Phuong Orrensalo, Chenglong Li, Gunilla Widén, Reima Suomi
Conference name: International Conference on Well-Being in the Information Society
Publishing place: Cham
Publication year: 2020
Journal: Communications in Computer and Information Science
Book title : Well-Being in the Information Society. Fruits of Respect: 8th International Conference, WIS 2020, Turku, Finland, August 26–27, 2020, Proceedings
Series title: Communications in Computer and Information Science
Volume: 1270
First page : 169
Last page: 184
ISBN: 978-3-030-57846-6
eISBN: 978-3-030-57847-3
DOI: https://doi.org/10.1007/978-3-030-57847-3_12
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/48698911
Social media are revolutionizing the way travelers prepare, experience,
and complete the whole travel processes. Based on the technology
affordance theory, this paper proposes an integrated affordance
framework with the aim of understanding the functions that afford
travelers’ social media use behavior in tourism. The empirical results
indicate there are three categories of technology affordances in whole
travel stages. Information gathering and collaboration constitute the
first category of affordances, and they usually exist at pre-travel and
in-travel stages. Additionally, self-presentation, content sharing,
visibility, interaction, and persistence affordances are second category
affordances, and they often occur at in-travel and after-travel stages.
Whilst the communication and triggered attending affordances are seen
as third category affordances, as they occur at all travel stages. This
research contributes to the literature on the affordances of social
media use in the whole processes of travel and offers practical
implications for managing social media in tourism.
Downloadable publication This is an electronic reprint of the original article. |  |
