The business ecosystem approach in B2B marketing – Practitioner perceptions from Finnish business ecosystems (Presentation at the Industrial Marketing and Purchasing Conference 2024) - UTU Research Portal

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The business ecosystem approach in B2B marketing – Practitioner perceptions from Finnish business ecosystems
(Presentation at the Industrial Marketing and Purchasing Conference 2024)

: Nyström, Anna-Greta; Ramström, Joachim

: Industrial Marketing and Purchasing Conference

: 2024