A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Framing, emotions, and morality: Understanding media influence on moral attitudes towards the unvaccinated during COVID-19
Tekijät: Marttila, Eetu; Koivula, Aki
Kustantaja: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Kustannuspaikka: ABINGDON
Julkaisuvuosi: 2024
Journal: Social Science Journal
Tietokannassa oleva lehden nimi: SOCIAL SCIENCE JOURNAL
Lehden akronyymi: SOC SCI J
Sivujen määrä: 16
ISSN: 0362-3319
eISSN: 1873-5355
DOI: https://doi.org/10.1080/03623319.2024.2441897
Verkko-osoite: https://doi.org/10.1080/03623319.2024.2441897
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/478067041
During the COVID-19 pandemic, non-compliance with health measures became a moralized issue. This study examines how news framing influences moral attitudes towards the unvaccinated and the mediating role of emotional reactions. Using an experiment (N = 456), we evaluated the effects of episodic and thematic framing on emotional responses and moral attitudes to unvaccinated individuals. Compared to the control group, episodic frame significantly reduced anger and disgust, increased sympathy, and reduced the strength of moral attitudes towards the unvaccinated. Thematic frame had no significant effect compared to the control group. Mediation analysis confirmed that changes in moral attitudes were driven by shifts in emotional reactions. These findings highlight the powerful role of news framing in shaping public opinion during health crises.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
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This work was supported by Helsingin Sanomat Foundation.
