Gain-sharing in performance-based contracting : How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

: Keränen Joona; Kienzler Mario; Salonen Anna; Terho Harri; Totzek Dirk

Publisher: Elsevier

: 2023

: Industrial Marketing Management

: Industrial Marketing Management

: 115

: 172

: 184

: 0019-8501

: 1873-2062

DOI: https://doi.org/10.1016/j.indmarman.2023.09.013

: https://doi.org/10.1016/j.indmarman.2023.09.013