In the current statistics on the market, the gaming industry has grown bigger than the movie and music industries combined, saturated with a variety of platforms, game genres, and types of product options, which forces each and every company to find a “standing out” and distinct value proposition. A successful example of such an endeavor is MiTale, a small Finnish game company, based in Turku, which was founded in 2017. MiTale operates in both business-to-business and business-to-consumer markets while employing a multicultural workforce and engaging with international customers and operations. In MiTale, team members consist of highly skilled 20 individuals who handle multiple tasks and roles based on their individual interests and expertise. The leadership team shares the tasks related to company operations, finances, sales, human resources, project management, and development tasks. For each product, i.e., a game under development, the goal is to captivate players’ imaginations and experiences within solitary as well as social setups. As a result, the MiTale team is involved in a variety of projects with their partners, from market-driven commercial game titles and carefully crafted gamified solutions to the development of their own intellectual properties (IPs). Each of the projects always has a unique take on either game mechanics, interactive storytelling aspect, or a cross-disciplinary approach that is innovative and captivating for the final users. To name a few, some of the notable projects done by the MiTale team are “C.L.A.Y. – The Last Redemption”, utilizing IBM's quantum computing simulations to enhance player's unique gameplay experience and replayability value (Skult and Smed 2021). Another case is the interactive experience in virtual reality (VR), made in collaboration with the Finnish shipping company Viking Line for their cruising ship Viking Glory. The use of virtual reality and gamification enabled the management and staff of Viking Line to explore the ship freely, interact with the environment, and watch the magnificent, simulated archipelago glide outside the ship on its route between Turku and Stockholm.