Abstract

From game changers to conservative adults? The effect of age and generation on fashion shopping orientation

Authors: Marjanen, Heli; Kohijoki, Anna-Maija

Conference name: Nordic Retail and Wholesale Conference

Publication year: 2024

Book title : Nordic retail and wholesale conference 2024

First page : 115

Last page: 117

Web address : https://nrwa.se/nrwc-2024/