Throughout the world the funding of research has changed with an increase in external funding and closer ties to industries. These changes are universal despite differences in governance models and in national funding mechanisms of higher education institutions whose management patterns have accordingly shifted from academic to managerial governance, focusing on quantifiable outputs and measurement-based operating modes. Researchers are increasingly expected to have skills outside the scope of the research itself, encapsulated in terms such as “team player,”  “project-ready,” and “entrepreneurial”. The chapter discusses how flexibility, marketability of character and adaptability to entrepreneurialism are part of contemporary universities. The chapter develops the concepts of “gig science” and “entrepreneurial gig researcher” and shows how these concepts encapsulate the phenomena that epitomises cultures of short-termism and projectification, individualistic performance and visibility, and brand-building pressures in research. The changing cultural scripts in research is redolent with demands for flexible and marketable skills.