A4 Refereed article in a conference publication
Security and privacy enhancing framework for Social Media Influencers and Content Creators
Authors: Finska, Kia; Hakkala, Antti; Majanoja, Anne-Maarit
Editors: Vassilev, Tzvetomir; Trifonov, Roumen
Conference name: International Conference on Computer Systems and Technologies
Publisher: Association for Computing Machinery
Publication year: 2024
Book title : CompSysTech '24: Proceedings of the International Conference on Computer Systems and Technologies 2024
Journal name in source: ACM International Conference Proceeding Series
First page : 37
Last page: 42
ISBN: 979-8-4007-1684-3
DOI: https://doi.org/10.1145/3674912.3674942
Web address : https://doi.org/10.1145/3674912.3674942
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/457819905
In a relatively short period of time, social media has become a multi-billion dollar industry. One key demographic for social media are Social Medea Influencers (SMIs), who are entrepreneurs that work as independent marketers between companies and consumers. A significant amount of marketing revenue goes through SMIs, making them and their enterprises, often tied to a single social media platform and account, lucrative targets for malicious actors. The cybersecurity posture of a social media entrepreneur is often inadequate, as cybersecurity knowledge and expertise are not core competencies for SMIs. This paper presents a cybersecurity framework for SMIs that can be implemented in their business. The framework has been adapted from an existing framework for organisations into a framework that is directed specifically towards SMIs. The framework takes into account the nature of SMI work, the general technical aptitude of the target demographic and aims to provide an easily adaptable and implementable solution for improving the security posture of SMIs.
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