The question of who controls meta-information online has become
a hot-button issue with profound political implications. The present
article explores how state-led online censorship in the People’s
Republic of China can create information bubbles, and how it is
possible to analyze them. The article is based on a systematic
comparison between 3,000 Google.com and Baidu.com image
search results on a series of selected, potentially sensitive,
keywords. This allows us to discern how censorship and
information bubbles are connected, and how it is possible to
detect and analyze them. To facilitate this, we offer a typology for
conceptualizing the different dimensions of internet censorship.
Our analysis points to the importance of censorship on metainformation and suggests that generally censored internet
contents can also spill over to a liberal context through the
Sinophone internet.