This article discusses the idea of distant reading and explores the ways in which it can be conducted in research. It focuses especially on how distant reading can contribute to the study of cultural history, which is often regarded as a domain of close reading. The article argues that distant reading methods can successfully be applied in the analysis of cultural transmission in the past, where it is often essential to combine the study of textual signification with the idea of textuality as material flow. The article draws on an example from press history and especially discusses text reuse detection as a strategy for identifying textual amplification.