An intensive three‐week introductory course within Aalto
University's International Design Business Management (IDBM) graduate
program emphasizes the role of social and cultural context in design,
characterized by ambiguous, open‐ended, complex environments. It teaches
students that design is more than a simple matter of Post‐it Notes and
double‐diamond diagrams.

Universities worldwide continue to attempt to integrate
“design methodologies” into their curricula. What happens when
non‐designers take their newfound knowledge into the messy real world?