In our qualitative study, we explore the strategy development and
knowledge management in micro firms. The data for our study is collected
through observing workshops and interviewing owner-managers of 21 micro firms
offering various professional services. Through our empirical study we have
identified components that affect both the strategy development and knowledge
management of owner-managers in micro firms. They are: reflecting the role of
collaboration networks, reflecting about one´s role in the market, reflecting
about the customers, reflecting entrepreneurial identity, and reflecting
self-management. These components can be comprised to two 1) Environment and
stakeholders reflected in strategic reasoning and knowledge management in micro
firm, and 2) The entrepreneurial identity and managing oneself reflected in
strategic reasoning and knowledge management in micro firm.