A4 Refereed article in a conference publication
IT capability and firm performance: The mediating roles of interaction praxis
Authors: Feng, C., Xi, N., Zhuang, G., Hamari, J.
Editors: N/A
Conference name: Americas Conference on Information Systems
Publisher: Association for Information Systems
Publication year: 2019
Book title : AMCIS 2019 Proceedings
Journal name in source: 25th Americas Conference on Information Systems, AMCIS 2019
ISBN: 978-0-9966831-8-0
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/43849053
We investigate how IT-capability leads to more interaction business practices, both through inter-organizational systems (IOS) and social media (SM), and how they further lead to marketing effectiveness and firm success. After analyzing the data collected from manufacturers (N=504), we find that (1) IT capability has a significant positive effect on both IOS-enabled and SM-enabled interaction practices; (2) IOS-enabled interaction practice has significant positive effects on both marketing performance and financial performance, while SM-enabled interaction practice only has a significant positive effect on the market performance; (3) both IOS-enabled interaction practice and SM-enabled interaction practice partly mediate the positive influence of IT capability on marketing performance and financial performance; (4) marketing performance partly mediates the positive impact of IOS-enabled interaction practice and fully mediates the positive impact of SM-enabled interaction practice on financial performance. © 2019 Association for Information Systems. All rights reserved.
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