Constructing ordinariness in online commenting in Hebrew and Finnish
: Elda Weizman, Marjut Johansson
: Anita Fetzer, Elda Weizman
: Amsterdam/Philadelphia
: 2019
: The Construction of ‘Ordinariness’ across Media Genres
: 978-9-02-720428-8
DOI: https://doi.org/10.1075/pbns.307.09wei
: https://www.benjamins.com/catalog/pbns.307.09wei
This chapter studies how ‘ordinariness’ and mostly ‘ordinary’ are being constructed in on-line commenting in Hebrew and Finnish. Starting with the premise that “being ordinary” is dynamically and co-operatively constructed, we adopt the notion of “positioning” to account for the ways ordinary commenters position third parties as ordinary and thus “do being ordinary” and the accountability related to it. The study relies on corpus-based methods: using corpora of commenting in each language, the equivalents of ‘ordinary’, i.e. tavallinen (Finnish), ragil and pashut (Hebrew), are identified and the attitudinal meanings implied by their collocations are examined. The findings indicate that both Hebrew and Finnish commenters position ordinary people in the contexts of politics and politicians, social injustice, social norms, moral and ethics. Culture-specific contexts include military service and orthodox/secular conflicts in Hebrew, self- and other- positioning as having positive qualities coupled with the feeling of being excluded from society in Finnish.
Keywords: ordinary, positioning, concordances, accountability, computer-mediated genre, corpus-based, ordinariness