O2 Muu julkaisu

An Investigation of The Health Tourism Website’s Continuance Intention: A Case Study in China
(International Cinference on Well-Being in the Information Society -konferenssin abstrakti, 27.-29.8. 2018)





TekijätTing Long

ToimittajaH. Li, R. Suomi, Á. Pálsdóttir, R. Trill, H. Ahmadinia

Konferenssin vakiintunut nimiInternational Cinference on Well-Being in the Information Society

Julkaisuvuosi2018

Kokoomateoksen nimiProceedings of the Seventh International Conference on Well-Being in the Information Society: Fighting Inequalities (WIS 2018)

Aloitussivu51

Lopetussivu56

ISBN978-952-12-3727-0

ISSN1797-8831

Verkko-osoitehttp://urn.fi/URN:ISBN:978-952-12-3727-0

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/43487129


Tiivistelmä

The purpose of this paper is to explore what factors affect users’ satisfaction and continued usage intention about the health tourism website and predict continuance intentions of multiple-type users. Multi-motive information systems continuance model (MISC) will be applied in this study as this model is a comprehensive model for predicting how expectations and motives influences user satisfaction and continuance intentions. Users of a Chinese health tourism website (www.chinamht.com.cn) will be investigated through an online survey. Moreover, the data will be analyzed in structural equation model (SME) approach and at least 200 effective answers should be collected as the validity of SME relies on large numbers of samples. The contribute of this work may be enhance the understanding of influence factors as well as in utilizing the websites to fit the expectations of users and attract more visit.


Ladattava julkaisu

This is an electronic reprint of the original article.
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Last updated on 2024-26-11 at 19:12