This volume explores the challenges and possibilities of research into the European dimensions of popular print culture. Popular
print culture has traditionally been studied with a national focus.
Recent research has revealed, however, that popular print culture has
many European dimensions and shared features. A group of specialists in
the field has started to explore the possibilities and challenges of
research on a wide, European scale. This volume contains the first
overview and analysis of the different approaches, methodologies and
sources that will stimulate and facilitate future comparative research.
This
volume first addresses the benefits of a media-driven approach,
focussing on processes of content recycling, interactions between text
and image, processes of production and consumption. A second perspective
illuminates the distribution and markets for popular print, discussing
audiences, prices and collections. A third dimension refers to the
transnational dimensions of genres, stories, and narratives. A last
perspective unravels the communicative strategies and dynamics behind
European bestsellers.
This book is a source of inspiration for
everyone who is interested in research into transnational cultural
exchange and in the fascinating history of popular print culture in
Europe.