“They’re a little bit squeezed in the middle”: strategic challenges for innovation in US Metropolitan newspaper organisations




Mikko Villi, Mikko Grönlund, Carl-Gustav Linden, Katja Lehtisaari, Bozena Mierzejewska, Robert G. Picard, Axel Röpnack

PublisherTaylor & Francis

London

2020

Journal of Media Business Studies

17

33

50

DOIhttps://doi.org/10.1080/16522354.2019.1630099

https://www.tandfonline.com/doi/full/10.1080/16522354.2019.1630099?scroll=top≠edAccess=true

https://jyx.jyu.fi/handle/123456789/68603



This paper focuses on media innovation among publishers of metropolitan
newspapers in the United States, in cities such as San Diego, Boston,
Miami, Philadelphia and Dallas. The situation for metropolitan
newspapers is difficult, as they fall between national newspapers, which
can aim for extending their reach both nationally and globally, and
local newspapers, which have a smaller cost structure and can cater to a
more limited, and often more engaged, audience community. Our paper
demonstrates that there seems to be great awareness of what can be done
by US metropolitan newspapers, but managers are struggling with
constraints, such as lack of financial and human resources and general
organisational anaemia.



Last updated on 2024-26-11 at 11:51