Crack Intros – Piracy, Creativity, and Communication




Piracy, Creativity, and Communication

Markku Reunanen, Patryk Wasiak, Daniel Botz

PublisherUniversity of Southern California

2015

International Journal of Communication

9

798

817

http://ijoc.org/index.php/ijoc/article/view/3731/1345



This article examines “crack intros,” short animated audiovisual presentations that reside at the crossroads of software piracy, creativity, and communication. Since the beginning of the home computer era in the late 1970s, users have copied and shared software with one another. Informal swapping between friends quickly evolved into organized piracy, known as the “warez scene,” which operated across borders. Starting in the early 1980s, pirated games were often accompanied by screens where groups boasted their accomplishments and sent messages to others. The screens soon turned into flashy intros that contained animated logos, moving text, and music. In this article, we describe crack intros from three different perspectives: first, through their history; second, by treating them as creative artifacts; and, finally, by considering them as a communication medium. The three perspectives offer a novel peek into the practices of early software piracy and its little-known creative aspects.




Last updated on 2024-26-11 at 18:16